In order to speed up the global expansion of Funktional we are implementing new sales and marketing processes. That's why we are looking for a Head of Marketing who will take charge of marketing operations and work together with our sales team to deliver results. This is a hands-on role for a self-starter - someone who isn’t afraid to work hard and believes that there are no boundaries beyond the imagination.
We are looking to bring on an experienced, hungry, and ambitious all-round marketing expert to craft our global messaging, get involved productizing our services at scale and govern their communications.
If this sounds like you, and you are interested in marketing and technology, have a track record in paid social advertising, SEM, B2B lead prospecting, blogger outreach, content marketing, email campaigns, conversion rate optimization, marketing automation, chatbots, know your way around social and crave the ability to do something out of the ordinary, then you might be the person we're looking for.
If chosen, you will be responsible for:
Developing and implementing a marketing communications strategy. Creating and governing marketing funnels, testing and optimization.
Developing and managing inbound campaigns from launch through to successful completion.
Managing and improving paid media, social and content marketing.
Refining brand positioning and building new product/service offering.
Continuously monitoring marketing performance, market impact, setting KPIS and monitoring and optimizing ROI
Researching the market to identify key trends, new markets and opportunities for growth
Using growth hacking strategies to maximize ROI
You will be able to:
Choose tools and software you want to use
Implement your own ideas to boost the business development process
It's worth mentioning that this role is a growth opportunity. We are looking for people who are hungry to continue their growth and management trajectory. You don't have to posses extensive background as a Head of Marketing or Marketing Director to be considered. If you prove yourself, you will be given a chance to build a team and processes from scratch. At the beginning you will work with our marketing manager, while acting as the department's head. Depending on the strategy and needs you will be able to expand the team and shape it's direction. When Funktional's marketing processes are set and working, you will then work on building products/services and expanding our Client offering.
4+ years of proven marketing experience. Preferably in the Creative/Agency or IT industry.
Experience in building marketing funnels, generating leads and driving ROI through digital and offline channels.
Regional experience is necessary, but international experience is a plus (preferably US).
Understanding of customer segmentation, journey mapping and value proposition.
Experience with data research, internet research, data entry
Experience with marketing automation tools such as Salesforce, Marketo, Hubspot, Mailchimp, Zapier etc.
Dynamic and entrepreneurial approach to tasks and responsibilities, showing can-do attitude, challenge and goal oriented.
Able to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities and time-management.
Willingness to go above and beyond what's required, learn, adapt and excell
Good people management skills.
Fluency in spoken and written English.
MA/BA in marketing, sales or other relevant field (not needed if you're a marketing super star).
Nice to haves
Growth hacking experience
Proven Client-facing CX focus
General knowledge of outreach processes and account management
High competency in networking, team building and stakeholder management skills
Strong technical expertise, ease with technical concepts, and ability to acquire technical know-how quickly.
Details of employment
You will be eligible for bonuses based on your performance
Preferable form of employment is a B2B contract but other forms are also possible
Everything we offer to our employees is listed on the careers main page
We accept CVs both in Polish and English.
Please note that your application must contain the following clause:
I agree for my personal data included in my job application to be processed for the needs of the recruitment process in accordance with the Act of August 29, 1997 on the protection of personal data (ie. Dz. U. of 2014. pos. 1182 1662) .